How to choose an LLC name

What you will find in this article:

Knowing how to choose an LLC name is an essential step toward starting your business. It is an opportunity to give your brand a unique identity and make a lasting impression on your customers. However, with so many options to choose from, selecting the right name can be a daunting task. Take this chance to see if the name you want is still available.

Keep reading and find some tips on how to choose a name for your LLC that stands out while staying compliant with legal requirements.

Person writing llc names on a notebook

Before selecting a name, it is important to understand the legal requirements for naming an LLC in the United States. The name should be unique and distinguishable from other registered businesses in your state. The name should also include a business identifier suffix, such as LLC, L.L.C., or Limited Liability Company, among others.

Additionally, some words, such as bank or insurance, are regulated and require special permission to use in your business name. You should check the specific rules and regulations in your state before choosing a name for your LLC.

Name availability for your company

It is essential to check if the name you have in mind is available in your state. Many states have an online database where you can check name availability. You can also conduct a trademark search to ensure the name you choose does not infringe on any existing trademark.

To make this process easier, you can use Globalfy online tool to see if the name you want to use is available.

Do’s and don’ts while naming your LLC

When seeing how to choose a name for your LLC, keep in mind that the name represents your brand and your business. You want a name that is easy to remember and is not too long or difficult to pronounce. A shorter name is easier to remember and type, which is essential for branding.

Avoid using a name that is too similar to an existing brand, as this can lead to confusion and legal issues. You should also avoid using a name that is too generic, as it can make it difficult for customers to remember and differentiate your business from others.

USA map: states have rules for LLC name

State policies to name your LLC

Some states have specific policies or rules regarding how to choose a name for your LLC. For example, California requires that the name of your LLC should not be misleading or imply that your business offers services that it does not.

New York, on the other hand, requires that the name should include the word “limited” or “Ltd.” Some states may require you to register a trade name (“doing business as”) if you plan to operate under a name different from your LLC name. It is crucial to check the specific rules and regulations in your state to ensure compliance. Here are the specific rules from New Mexico, Florida, Delaware, Wyoming, and Texas.

  • New Mexico: LLC names cannot include certain words, such as “bank” or “trust,” without first obtaining a special license known as a “restricted name permit” from the New Mexico Financial Institutions Division.
  • Florida: LLC names cannot imply that it is affiliated with or sponsored by a government agency. And for restricted words, you must get a permit from the Florida Office of Financial Regulation.
  • Delaware: You can reserve a name for your LLC for a fee prior to filing your LLC formation documents.
  • Wyoming: LLC names must include the words “Limited Liability Company,” “LLC,” or an abbreviation of one of these phrases (such as “Ltd. Liability Co.”). Wyoming allows for “series LLCs,” which can have multiple sub-series with unique names.
  • Texas: Texas also allows for “assumed names” (“doing business as”) which can be used in addition to the LLC’s legal name for conducting business. You can file an Assumed Name Certificate with the Texas Secretary of State after registering the company.

LLC name: your brand representation

Choosing a name for your LLC is a significant decision that requires careful consideration. The name represents your business and brand, and it is essential to choose a name that reflects your values and vision while staying compliant with legal requirements.

Use our company name availability quiz to determine if the name you want is free for you to use. This tool helps you save time and make the naming process more manageable. Choose a name that fits your brand and personality and reflects your values and vision for your business. Good luck with your business venture!

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