Advantages of Amazon USA
Selling on Amazon USA continues to be an excellent opportunity for entrepreneurs who want to expand their business internationally. With the platform dominating American e-commerce, it’s possible to reach millions of customers and significantly increase sales. In this guide, you’ll understand how to start your operation on Amazon USA in 2025, the advantages of starting a business in the U.S. and the main updates to Amazon’s policies.
Why Sell on Amazon USA?
Amazon leads e-commerce in the United States, offering a robust platform, efficient logistics and a loyal customer base. In 2024, online retail sales in the U.S. exceeded US$ 1 trillion, and the trend is for continued growth. Participating in this market allows you to:
– Access a broad and diverse customer base;
– Take advantage of Amazon’s logistics infrastructure, especially with the Fulfillment by Amazon (FBA) program;
– Benefit from the Prime label, which increases consumer confidence and boosts sales
Advantages of Opening an LLC in the USA
Although it is not mandatory to have a company registered in the United States in order to sell on Amazon USA, opening an LLC (Limited Liability Company) offers several benefits:
– Ease of logistics: With a company in the U.S., it’s easier to ship products to Amazon’s distribution centers, especially when using FBA;
– Credibility: Having an LLC conveys greater trust to consumers and business partners;
– Access to financial services: You’ll be able to open business bank accounts and use local financial services;
– Tax compliance: Facilitates compliance with tax and regulatory obligations in the US.
Step by Step to Start Selling on Amazon USA
1. Open your LLC in the USA
Registering a company in the United States is the first step to ensuring a professional and reliable structure. The LLC (Limited Liability Company) is the model most used by foreigners, as it offers tax simplicity and legal protection.
– Choice of state: Delaware, Wyoming and Florida are the most popular for their tax advantages and reduced bureaucracy;
– Documents required: Passport, mailing address (can be virtual), e-mail and telephone;
– Average opening time: Depends on the state chosen.
Having an LLC makes it easier to open a bank account, issue invoices and access American e-commerce tools.
2. Get your EIN (Employer Identification Number)
This is your company’s tax identification number in the USA, issued by the IRS (Internal Revenue Service). It works like the CNPJ of your American company.
– It is mandatory for: opening a bank account, selling on Amazon and complying with tax obligations;
– How to apply: directly to the IRS or with the help of business formation specialists;
– Average time: 1 to 2 weeks.
3. Set up a business bank account in the USA
A US business bank account makes it easier to receive the amounts from sales made on Amazon, as well as enabling financial management of the operation.
– Types of banks: traditional (Bank of America, Chase) or digital (Mercury, Relay, Novo);
– Common requirements: open LLC, EIN, passport and US address;
– Tip: Opt for banks that allow 100% online opening for non-residents.
4. Create your Amazon USA seller account
With your company and bank account ready, you can open a seller account on Amazon Seller Central.
– Type of plan: Individual (for occasional sales) or Professional (US$ 39.99/month);
– Documents required: EIN, bank details, international credit card and photo ID;
– Verification: Amazon may request a video conference to confirm your identity and information.
5. Choose the ideal logistics model
You can choose between
– FBA (Fulfillment by Amazon): Amazon takes care of storage, packaging and shipping. Guarantees access to the Prime label;
– FBM (Fulfillment by Merchant): you manage delivery to the end customer yourself.
FBA is recommended for those outside the US looking for scalability, even with the new capacity rules implemented in 2025.
6. Prepare your products according to Amazon’s guidelines
Before sending your items, you need to make sure they meet the standards required by the platform.
– Labeling: products must contain valid barcodes (UPC, FNSKU or ASIN);
– Packaging: undamaged, with a secure seal and dimensions compatible with logistics;
– Documentation: depending on the category, a certificate of conformity, invoice or prior approval may be required.
Use Amazon’s Product Classifier to find out the specific requirements for your category.
7. Send your products to Amazon’s distribution centers
After setting up your inventory in Seller Central:
– Create a shipping plan indicating the products, quantity and destination (Amazon will indicate the warehouses);
– Issue shipping labels and notes according to the platform’s instructions;
– Hire an international carrier with experience in Amazon FBA.
Shipping directly from other countries to FBA is possible, but may require a customs clearance agent in the USA.
8. Manage your inventory and orders
With your products in Amazon’s warehouse, it’s time to keep a close eye on the operation
– Stock control: monitor levels to avoidstock-outs or penalties;
– Price adjustment: use automated tools to maintain competitiveness;
– Evaluation management: encourage feedback and answer questions quickly;
Performance reports: monitor metrics such as Buy Box, conversion and return rates.
Tools such as Helium10, Jungle Scout and Sellerboard help control and grow the business.
Important updates to Amazon’s 2025 policy
-FBA capacity limits: as of May 2025, Amazon has reduced the inventory allocation period to five months of projected sales volume;-FBA reimbursement policy: as of March 31, 2025, reimbursements for loss or damage will be calculated based on manufacturing cost;
– Packaging requirements: strengthened guidelines to ensure product integrity;
– Storage fees and penalties: stocks older than 26 weeks pay additional fees; very low stocks may also be penalized.
Conclusion
Selling on Amazon USA in 2025 is an excellent opportunity to expand your business internationally. By opening an LLC in the United States, you facilitate your operation, gain credibility and take advantage of the logistical benefits offered by Amazon. Always be aware of the platform’s policy updates and guidelines to ensure the success and compliance of your operation.
How Globalfy can help
Want to sell on Amazon USA more quickly and securely? Globalfy makes it easy to open your business in the USA with plans that include LLC, EIN and business bank account through partners. All 100% online, designed for international entrepreneurs who want to scale their sales in the United States.
