Expanding a business to the United States is not just a question of scale. It’s about vision, strategy and, above all, partnership. The trajectory of Extreme SimRacing, a Brazilian brand that has become a world reference in racing simulators, is a powerful example of how ambition and the right support can accelerate international success.
The start: from Brazil to the American dream
The story begins in 2008, when the brand was created in Brazil to operate in the racing simulator segment, a sector that was still starting in the country. Strongly inspired by motorsport, Extreme quickly stood out as one of the main players in the domestic market.
But the real challenge came in 2018, when Kiko Tocci, the current owner of Extreme SimRacing’s American operation, decided to take the brand to the United States, the largest and most competitive simulator market in the world.
How Globalfy put Extreme on the fast track
When deciding to open their operation in the USA, Kiko found in Globalfy a strategic partner to make internationalization easier. The partnership included:
– Company Formation (LLC);
– Access to a bank account in the USA;
– Complete support in bookkeeping, taxes and corporate changes.
“They helped us from scratch to where we are today. We trust Globalfy with our eyes closed” – Kiko Tocci
With this support, Extreme SimRacing gained the agility to focus on growing the brand and structuring the operation in the USA, including its own warehouse in Jacksonville, Florida.
From zero to the top: conquering the American market
Today, Extreme is among the three largest companies in the sector in the U.S., competing with around 60 brands. The brand stands out for its bold positioning, which goes beyond e-commerce:
– A traveling truck brings simulation experiences to events across the country;
– A new business line, Extreme Rental, will offer B2B solutions for the corporate and events market.
The brand has not only adapted to the American reality, it has come to influence and shape this market.
From Brazil to the world’s largest market
Before expanding, Extreme had around 80% market share in Brazil. When it entered the USA, a market 29 times larger and highly competitive, the strategy had to change. Kiko saw this as a stimulus:
“If we were able to lead in a small market, why not enter a larger one and fight for real space?”
Constantly evolving product
Kiko admits: the product wasn’t ready for the American market. And that’s fine. The approach was iterative: launch, test, adapt.
This speed of adaptation ensured not only survival, but a robust positioning in the U.S. And, as a positive side effect, the lessons learned were taken back to Brazil, also raising the standard of the original operation.
Democratizing motorsport with technology
With the global growth of sports, Extreme has come to see itself as a bridge between entertainment and professional performance. Its simulators, which range from US$600 to US$80,000, have been adopted by:
– Enthusiasts;
– Professional pilots;
– Companies looking for immersive marketing actions.
“We’re democratizing motorsport. You don’t have to own a racing car to experience it.”
Challenges of doing business abroad: what nobody tells you
Entering the American market also came with challenges:
– Bank credit: more accessible for Americans, less so for foreigners;
– Cultural adaptation: from customer service to brand language;
– Learning curve: high, but shortened with the right partners.
“Here (in the U.S.) it’s simpler, faster… for those coming from Brazil or abroad it seems suspicious. But we need to trust the process.”
The right partners accelerate success
With Globalfy, Extreme was able to accelerate without deviating from its main focus: to grow with structure and security.
“Entrepreneurship in the US is about trusting the process and having good partners.”
Ready to accelerate your journey in the US?
Globalfy is the ideal partner for international entrepreneurs who want to open and expand their companies in the United States with security, complete support and agility.
Leave the operational stuff to us. Focus on what matters: growing.
With more than 10 years of experience supporting global companies, Globalfy is proud to walk side by side with stories like Extreme SimRacing’s, helping to turn visions into concrete realities.
👉 Get to know our plans and start your American journey now.