Getting ready for Black Friday 2024 in the US

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The best date for sales is coming up faster than you think: November 29th, 2024. Getting ready for Black Friday in the US is a must to succeed during the high season. This article will show you how to prepare for a profitable day: in 2023, it racked up more than $9.8 billion with online shopping.   

If you already have an American e-commerce or want one, we will give you tips to succeed.

Getting ready for Black Friday in the US without having an American business yet

We can help fix that issue. You can open or expand your business to the American market by purchasing one of Globalfy’s subscription plans. Our team of experts is ready to conduct a safe, fast, and seamless online process. 

In addition, we will help you in English, Spanish, or Portuguese. Language won’t be a barrier to your business success.

After we open your business, you can start getting ready for Black Friday in the US. Our packages are made for companies at different stages, and will assist you with administrative, tax and bookkeeping demands.

Now that you have made this important first step, it is time to offer Black Friday deals.

Black Friday wood blocks

Preparing for the big day

Socital inspired us to write a guide on setting up an e-commerce to provide a better shopping experience. Learn how to offer good deals, attract new clients, and turn them into loyal customers as you are getting ready for Black Friday.

Leading up to Black Friday

This occasion requires months of preparation. Website speed and performance, inventory, marketing campaigns, logistics preparation, and post-sales tactics are part of the planning.

Website: speed is the key

Your e-commerce will see an increase in sales and, therefore, in traffic. Make sure to reinforce the server’s capacity to handle a large number of visitors. You can use PageSpeed to check what needs to be improved and guarantee the website will work properly when Black Friday comes.

Also, optimize your e-commerce website to be mobile friendly. Mobile commerce (mcommerce) is on the rise in the US. “In 2024, US retail mcommerce sales will reach $558.29 billion, and account for 7.4% of total retail sales, according to a November 2023 EMARKETER forecast”, says an article on EMarketer website.

Marketing campaign: UX and creativity during this shopping season

Anticipation is key. Create a landing page that converts by showcasing the sales and benefits of the products you are selling. Make it UX friendly – easy to navigate and understand. Aside from that, set up clear and instigating CTA buttons indicating the action you want your clients to do. For example:

  • Read more about how this product makes your skin smoother.
  • Buy this shampoo and say goodbye to frizzy hair.

CTAs can be used to add value to your merchandise.

Woman holding credit card to shop online during Black Friday

Social media: powerful engagements

In addition to that, use your social media to direct audiences to your Black Friday campaign page. In this case, organic social and paid media can go together.

Remember to nurture these leads and customers. Black Friday is a once-a-year event but you can leverage the occasion to create a relationship with newcomers, and tighten up those bonds with those who are already part of your CRM

FOMO: Fear of missing out on great deals

Pop-ups on your website, email marketings, banners, timers: it is time to create that Fear of Missing Out for your offers. These types of triggers work on pre-Black Friday deals to get the audience going.  

Logistics: signed, sealed, and delivered

Every single person who buys online waits for the great moment: when the package arrives. Make sure to prepare in advance which SKUs will be on sale for Black Friday 2024. Follow the example of our client B.O.B, Bars Over Bottles, and have it all ready, decide on the products you are going to sell considering your commercial conditions.

Inventory preparation at this step is crucial, and make sure it is aligned with your business strategy.

Black Friday and Cyber Monday 2024 

These dates go together. Use this in your favor. Take advantage of the momentum of the holiday season shopping. Black Friday will be on November 29th and Cyber Monday, on December 2nd.

According to TechRadar, the deals expected for Cyber Monday have:

  • Similar discounts to Black Friday: prepare your online store for it to match Black Friday sales.
  • Genuine record-low prices on tech: search for tech products skyrocket.
  • TVs, laptops, headphones, smartwatches, apparel, toys, mattresses, and appliances : if you sell these or want to, competition is high. So is the reward.
  • Sales from Amazon, Best Buy, Walmart: popular marketplaces in the US.

Checklist to getting ready

Make a checklist to not miss anything when getting ready for Black Friday 2024:

  • Have a company in the US. Open your online business in the US to enjoy the profit of the high shopping season.
  • Website working fast and easy to navigate.
  • Marketing campaigns by creating a landing page, using social media, email marketing, organic and paid efforts.
  • FOMO: the fear of missing out is a must for Black Friday.
  • Logistics: prepare in advance so your inventory is set for when the time comes.

    All set? If you got everything ready, it is time to get things going and enjoy the most profitable date for online retailers worldwide.

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