It is important for every company and marketing team to have a marketing calendar to use throughout the year.
By having a marketing calendar to pull from, you can see all the important dates throughout the year and curate your marketing strategy and content around those dates.
Marketing Calendar for 2022
Martin Luther King’s Day (January 17th)
On this date, millions of people in the United States celebrate the life and work of Martin Luther King Jr. He was the leader of the American civil rights movement and was assassinated in 1968.
This is the second official U.S. holiday of the year; state offices, courts, and other public institutions are closed on this date.
Presidents’ Day (February 21st)
Also known as Washington’s birthday, Presidents’ Day is the official U.S. holiday that celebrates and honors all those who have served as president of the United States.
Super Bowl (February 13th)
This year, one of the most famous events in American and world sports took place in February.
On average more than 100 million people watch the Super Bowl every year, so a large part of your audience (if not all) will be watching this event. Plus, you can get inspiration from the hundreds of marketing and advertising strategies that brands implement on this date through digital media channels.
Valentine’s Day (February 14th)
Celebrated in several regions of the world, including the United States, it is a day to show affection to those around you.
Statistically, retailers sell more on this date as people, on average, spend more than US$170 on gifts, reaching a total of US$24 billion in sales in the United States alone.
International Women’s Day (March 8th)
March 8th is recognized as International Women’s Day, a day to celebrate women’s social, cultural, and political achievements. You can implement strategies and content focused on your female audience on this special date.
Oscar Awards (March 27th)
This year is the 94th edition of the Oscar Awards, which will be awarding films released in the year 2021. After a busy 2021 and a postponed edition, the awards ceremony will take place in Los Angeles.
This date presents the opportunity to connect with the segment of your audience that loves movies.
Grammy Awards (April 3rd)
The 64th edition of the music industry’s most important awards will take place this year in April, just six days after the Oscars.
National Pet Day (April 11th)
According to the Insurance Information Institute, 90.5 million American families have pets.
This date presents the opportunity to connect your pet-loving audience and those potential customers unaware of your brand.
Easter Holy Week – Easter Holy Week (April 10th-16th)
This is an important celebration for your U.S. audience and your audience throughout Latin America.
Besides being a period in which your audience will most likely be out of their offices (depending on your industry and target audience), they will also be in the early stages of spring, another subject to touch on in your communications.
Earth Day (April 22nd)
Earth Day is an important date to celebrate the planet we inhabit and promote topics such as ecology and environmental care.
This date is ideal for connecting with your audience (regardless of your company’s industry) with content focused on this and sustainable practices.
Mother’s Day (May 10th)
Mother’s Day is a day to celebrate mothers around the world. This is one of the most commemorated dates in the United States, being the fourth most important celebration, only behind Thanksgiving, Christmas, and Memorial Day.
Star Wars Day (May 4th)
Star Wars Day is an informally recognized day that is observed every year on “May the 4th” to commemorate the Star Wars media franchise.
Memorial Day (May 30th)
Memorial Day is celebrated every year on May 30th in the United States. Memorial Day serves as a tribute to all of those who fought for the U.S. armed forces and those who lost their lives in battle.
International Workers’ Day – Labor Day (May 1st)
Labor Day is perhaps the seventh most recognized holiday in America, although it is also a very important date for Latin America. Labor Day serves as a day to recognize the hard-working people across the country.
Best Friend’s Day (June 08th)
Commemorated since 1935, Best Friend Day is an American date designed to celebrate those people who are close to us.
This is also an ideal date to include friendship in your marketing strategies. You will not only want to reach out to your established audience but also to their friends with your messaging.
Father’s Day (June 19th)
Although Father’s Day is a worldwide celebration, it is not celebrated on the same date in all countries.
In the United States, it is celebrated on the third Sunday of June, and in most of Latin America (in 2022, it will be on June 19th).
However, in other countries such as Spain (March 19th) or Brazil (the second Sunday in August), it is celebrated on different dates.
United States Independence Day (July 4th)
The 4th of July is one of the most celebrated dates in the United States during the year. All Americans fervently celebrate Independence Day by traveling internally, something that is partly due to the entry into summer in mid-June. This day is marked by outdoor and backyard celebrations to commemorate the Independence of the United States.
Amazon Prime Day
Amazon announces the dates for this event about two weeks in advance of the event. However, if you want to keep this date in mind, remember that July is usually the month of this event when benefits and sales are offered to Prime members.
National Book Lover’s Day (August 9th)
Although National Book Lover’s Day is not an official holiday in the United States, it is an excellent opportunity to celebrate and connect with all those literature and book lovers who are part of your brand’s audience.
National IT Professional Day (September 20th)
National IT Professional Day in the United States is on the third Tuesday of September every year.
If your company is part of the technology world, this is an important date to commemorate and recognize all of your internal staff along with your audience.
International Coffee Day (October 1st)
No matter what industry your business belongs to, all your employees and your audience (or most of them) may be lovers of this beverage, so it’s a good idea to keep it in mind when planning content for October.
Breast Cancer Awareness Month
October is also Breast Cancer Awareness Month worldwide. This is a good opportunity to pay tribute to all those women who have fought and are fighting against this disease and promote breast cancer prevention in your messaging.
National Cybersecurity Awareness Month
October is not only the month of coffee or breast cancer awareness; it is also the month of cybersecurity awareness.
For all those people or companies working in the technology field, it is an excellent month to convey even more information and knowledge to their respective customers and audiences on how to protect themselves in digital environments.
Halloween – Halloween (October 31st)
Among many other celebrations, October is the month of Halloween. Although it is celebrated on the last day of the month, you can take the last half of the month to connect your marketing and promotional efforts to this fun and spooky celebration.
Veterans’ Day (November 11th)
In the United States, not only are fallen military personnel commemorated on Memorial Day but also military members who serve and have served in the U.S. armed forces are celebrated.
Thanksgiving Day (November 24th)
Perhaps the most important holiday for Americans, Thanksgiving is a time for American families to give thanks for all their blessings during the year.
Thanksgiving kicks off what is known as the Holiday Season, a season of celebrations that runs from the last week of November through New Year’s Day.
Black Friday (November 25th)
Black Friday is the most important date for the U.S. and global e-commerce.
If you belong to the e-commerce industry, you know that this is a milestone in the year and, therefore, a day for which you must prepare logistically and on a marketing level. This day is typically marked by special sales and promotions leading into the Christmas season.
Cyber Monday (November 28th)
After Black Friday, Cyber Monday comes with yet another day of unmissable deals for consumers.
Although it is a date more focused on the world of technology and gadgets, Cyber Monday represents the second busiest date of the year for the retail and wholesale sector in the United States.
Green Monday (December 12th)
The second Monday in December, also known in North America as Green Monday, is the busiest economic day for the e-commerce sector in December.
With only a few days left before Christmas, it represents one of the last opportunities for shoppers to take advantage of sales when buying products.
Free Shipping Day (December 14th)
As the name implies, Free Shipping Day is an opportunity for shoppers who have not yet completed their holiday shopping to do so without having to spend significant amounts of money on shipping.
Christmas Eve and Christmas Day (December 24th and 25th)
The peak of the Holiday Season is the arrival of Christmas Eve on December 24th and Christmas on December 25th. Although most consumers have already done their holiday shopping, there are still stragglers making last-minute purchases.
This is a time for families to get together, exchange gifts, and enjoy time together. This is a perfect time to include special holiday messaging in your marketing content.
New Year’s Eve (December 31st)
The last day of the year is an opportunity to recount the most important moments of the year with your audience, including your achievements and everything that made the year a period of growth and evolution.
You can also share your expectations for the following year and your goals.
Bond with your audience!
Keeping each of these dates in mind when creating your marketing strategies will help you connect on a deeper level with your clients and target audience.
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