The US tech market stands out as the largest in the world, forecast to reach US$1.8 trillion by 2022. Because of this, the ecosystem’s opportunities attract entrepreneurs from around the world to start a tech company in the US.
Seeking to be part of this market, the Brazilian company Configr relied on Globalfy to expand its operations to the United States in 2020. The entrepreneurs bet on hosting and management services for websites and emails on a cloud server to reach the US market.
Learn about the company’s history and opportunities in the US technology market below.
How did Configr start their path in the US?
Configr had been in the Brazilian market for five years when he decided to take the next step and open a new business unit in the United States. They started a tech company in the US in 2020.
Arthur Furlan, CEO & Co-founder of Configr, says that “we have always known that our product is easy to internationalize, as it has a high acceptance anywhere in the world”.
Organically, Configr started to have American customers and realized the importance of making the company international to meet their demands in the best possible way: “some customers popped up in the United States, we saw this opportunity and decided to create a new business unit directly there, thinking about this expansion”, adds Arthur.
The journey of starting a tech company in the USA
The process of opening a company in the United States did not represent a difficulty for Configr, “we were able to count on the support of specialized partners who helped us take care of everything remotely. If we didn’t have this support, it would be a challenge, after all, American legislation is a topic that we don’t master”, says Arthur.
Regarding the operation in the United States, Configr chose, first to understand the American market and then to invest in the acquisition of new customers, “we have a portfolio of customers in the United States and, as we understand this new market, we will expand our areas of service and acquisition of new customers in the country”, he adds.
For Arthur, having support for managing bureaucratic issues while starting a tech company in the USA opens space for entrepreneurs to dedicate time to the administration and growth of this new business unit: “We were able to structure these steps after the incorporation. Think about positioning, service, and product validation, in addition to understanding the market and the strategic issue. So, we can focus on that and leave the bureaucratic and fiscal part to someone who understands more about it”.
It’s important to mention, that since the beginning, Configr focused on its business strategies and left the bookkeeping matters to Globalfy’s specialist.
Get to know the US tech market
Despite the slow pace of the global economy, the US technology market is proving stable. With the coronavirus pandemic in recent years, we have seen changes in the needs of businesses and consumers in this industry.
In the United States, tech appears as one of the industries with the greatest impacts on the economy of 23 of the 50 states in the country, according to the study Cyberstates 2019. With the largest market in the world, global entrepreneurs have great opportunities to start a tech company in the US.
Tips for starting your tech company in the USA
It is normal for entrepreneurs to have doubts when taking a step like opening a company in another country. However, Arthur says that, in addition to understanding the market for technology companies in the US and seeking to validate the product, a very important tip is to look for suppliers that can add to the business.
“Here at Configr, we have a culture of team strengthening, so we bet a lot on people and like to surround ourselves with competent people. When evaluating suppliers, we also look for those people that have the expertise to add to our business. When choosing a partner to take a big step, like internationalization, it is also necessary to look at that”.
Another important thing to mention is: that some Globalfy clients are charging their customers in Latin America from the US company. This way they don’t need to have another entity for each Latin American country. Same in Europe and Asia.
To take this step, Configr had the support of Globalfy. In addition to the services of starting a tech company in the US, the company offers complete support with accounting services, fulfillment, virtual address, and even a US bank account.