How to start a technology company in the USA? Get inspired by the trajectory of Configr!
Configr is a Brazilian company that works with hosting and management of websites and emails on a cloud server. After five years operating in the Brazilian market, in 2020, the company saw the opportunity to expand its operations to the United States. Take a few minutes and get to know how to start a tech company in the United States.
How the idea to bring the brand to the United States come about
Configr had been in the Brazilian market for five years already when it decided to take the next step and open a new business unit in the United States. Its operation in the American market began in 2020.
Arthur Furlan, CEO & Co-founder of Configr, says that “we have always known that our product is easy to internationalize, as it has a high acceptance anywhere in the world”.
Organically, Configr started to have American customers and realized the importance of making the company international in order to meet their demands in the best possible way: “some customers popped up in the United States, we identified this opportunity and decided to create a new business unit directly over there, thinking about this expansion”, adds Arthur.
Another important thing to mention is: some Globalfy clients are charging their customers in Latin America from the US company. This way they don’t need to have one entity for each Latin America country. Same to Europe and Asia.
The first challenges and the beginning of the journey of a technology company in the USA
The process of opening a company in the United States did not represent a difficulty for Configr, “we were able to count on the support of specialized partners who helped us to take care of everything remotely. If we hadn’t had this support, it would have been a challenge, after all, the American legislation is a topic that does not dominate our agendas”, says Arthur.
Regarding the operation in the United States, Configr chose, first to understand the American market, and then to invest in the acquisition of new clients, “we have a portfolio of clients in the United States and, as we understand this new market, we are going to expand our areas of service and acquisition of new customers in the country”, he adds.
For Arthur, having the support for start a tech company and managing bureaucratic issues opens up space for the company to dedicate time to the administration and growth of this new business unit: “We were able to structure these steps after the incorporation. Think about positioning, service, product validation, in addition to understanding the market and the strategic issue. So, we can focus on that and leave the bureaucratic and fiscal part to someone who understands more about it”.
It’s important to mention, since the beginning, Configr focused on their business strategies and leave the bookkeeping matters to Globalfy’s specialist.
Tips for those just starting out
When opening a technology company in the US, Arthur says that in addition to understanding the market and seeking to validate the product, a very important tip is to look for suppliers that can add to the business.
“Here at Configr we have a culture of team strengthening, so we bet a lot on people and like to surround ourselves with competent people. When evaluating suppliers, we also look for those people who will have the expertise to add to our business. When choosing a partner to take this big step, which is internationalization, it is also necessary to look at that”.